{"id":6142,"date":"2017-02-10T14:51:02","date_gmt":"2017-02-10T13:51:02","guid":{"rendered":"http:\/\/www.ubimet.com\/?page_id=6142\/"},"modified":"2024-04-24T15:26:22","modified_gmt":"2024-04-24T13:26:22","slug":"retail-sector-weather-forecasting-industry-solutions","status":"publish","type":"page","link":"https:\/\/www.ubimet.com\/en\/industries\/retail-sector-weather-forecasting-industry-solutions\/","title":{"rendered":"Retail &#038; Advertising Weather"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36yi7y-a52be166073884988dac0583721ad6dd\">\n.flex_column.av-36yi7y-a52be166073884988dac0583721ad6dd{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-36yi7y-a52be166073884988dac0583721ad6dd av_one_full  avia-builder-el-0  el_before_av_heading  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjr32v5i-f2ae78d414c16ffe96847698b3af059a\">\n.avia-image-container.av-jjr32v5i-f2ae78d414c16ffe96847698b3af059a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jjr32v5i-f2ae78d414c16ffe96847698b3af059a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjr32v5i-f2ae78d414c16ffe96847698b3af059a av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-18136 avia-img-lazy-loading-not-18136 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity.jpg\" alt='Weather-in-Retail-Risk-or-Opportunity?' title='Weather-in-Retail-Risk-or-Opportunity?'  height=\"228\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity.jpg 600w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity-350x133.jpg 350w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity-450x171.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zvg4e-3399df26393a3653ed816a742c7fddeb\">\n#top .av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb{\npadding-bottom:10px;\nfont-size:34px;\n}\nbody .av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb .av-special-heading-tag{\nfont-size:34px;\n}\n.av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2zvg4e-3399df26393a3653ed816a742c7fddeb .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2zvg4e-3399df26393a3653ed816a742c7fddeb av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_one_full  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Weather in Retail: Risk or Opportunity?<\/h2><div class='av-subheading av-subheading_below'><p>Weather plays an influential role in the retail sector, it is the second biggest influencer on consumer behaviour. On rainy days umbrellas can be found in shop fronts. Gloves, hats and candles sell well when it\u2019s cold outside and soft drinks, ice cream and fans when it\u2019s hot. Supply chains are disrupted during severe weather events and shoppers habits change. Retailers not yet using weather insights are missing out on increased sales and efficiency opportunities.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-58agozy-d68646e704b7c948e695d36b37d99414\">\n#top .hr.hr-invisible.av-58agozy-d68646e704b7c948e695d36b37d99414{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-58agozy-d68646e704b7c948e695d36b37d99414 hr-invisible  avia-builder-el-3  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55h9fla-6daacb68de69928bbb65ebd00ca89c1e\">\n.flex_column.av-55h9fla-6daacb68de69928bbb65ebd00ca89c1e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-55h9fla-6daacb68de69928bbb65ebd00ca89c1e av_one_half  avia-builder-el-4  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '     ><div  class='avia-testimonial-wrapper av-54mn3y6-65b2886968e5c93a4f297dd67440e199 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-slideshow-ui av-control-default av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-535yoce-108c38bc8459b6e929baed5f003423ce avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8220;<em>Weather is the second biggest influence on consumer\u00a0behaviour\u00a0after the state of the economy<\/em>&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >British Retail Consortium<\/strong><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-51rkjpa-1e12ddf700d7c7985160ee4872b04fce avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8220;<em>We find that temperature, humidity, snowfall, and, especially sunlight, can affect retail sales.<\/em>&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Murray et al. 2010<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Journal of Retailing and Consumer Services<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hyp60u-afcbb89d27482d4dc1d339306dc498eb\">\n.flex_column.av-hyp60u-afcbb89d27482d4dc1d339306dc498eb{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-hyp60u-afcbb89d27482d4dc1d339306dc498eb av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xy6cfi-e1ed6299f569f70dab2d724bd0ca987d\">\n#top .hr.hr-invisible.av-4xy6cfi-e1ed6299f569f70dab2d724bd0ca987d{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-4xy6cfi-e1ed6299f569f70dab2d724bd0ca987d hr-invisible  avia-builder-el-7  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wmbqji-11945d64e00677b6ed7693d62caaca7b\">\n.avia-image-container.av-4wmbqji-11945d64e00677b6ed7693d62caaca7b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4wmbqji-11945d64e00677b6ed7693d62caaca7b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4wmbqji-11945d64e00677b6ed7693d62caaca7b av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-18139 avia-img-lazy-loading-not-18139 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity-1.jpg\" alt='Weather-in-Retail-Risk-or-Opportunity' title='Weather-in-Retail-Risk-or-Opportunity'  height=\"293\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity-1.jpg 400w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-in-Retail-Risk-or-Opportunity-1-350x256.jpg 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4u7fy8e-1cb2967110aeeca9999438a60c23abaf\">\n#top .hr.hr-invisible.av-4u7fy8e-1cb2967110aeeca9999438a60c23abaf{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4u7fy8e-1cb2967110aeeca9999438a60c23abaf hr-invisible  avia-builder-el-9  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4svi4lq-9c6febea74b91dc8bee43672e8fdaabf\">\n.flex_column.av-4svi4lq-9c6febea74b91dc8bee43672e8fdaabf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4svi4lq-9c6febea74b91dc8bee43672e8fdaabf av_one_full  avia-builder-el-10  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-4qwi6pq-6183811454ff45dc3fbf393e1255381b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weather impacts sales, efficiency and safety. UBIMET weather solutions enable you to make informed decisions<\/h3>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pyqozy-f68477d9c89fab7b4cee4d8e2269c949\">\n.flex_column.av-4pyqozy-f68477d9c89fab7b4cee4d8e2269c949{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4pyqozy-f68477d9c89fab7b4cee4d8e2269c949 av_one_third  avia-builder-el-12  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-4n8itby-b3996b2639b541d8c1d6b033169a9a57  avia-builder-el-13  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Become Weather Smart<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p class=\"p1\"><span class=\"s1\">Weather adjust your marketing campaigns for the next hour, day or week and adjust your processes\u00a0accordingly.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4mj9tke-2a0bcedfe9d61a2bbd60f4b7d2421d86\">\n.flex_column.av-4mj9tke-2a0bcedfe9d61a2bbd60f4b7d2421d86{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4mj9tke-2a0bcedfe9d61a2bbd60f4b7d2421d86 av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-4kdyony-0a001a53e9ae9e2dab054ca85b583d21  avia-builder-el-15  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Plan with the with weather<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Analyse historical weather data for every store to optimise weather correlated\u00a0sales.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ir8p9q-12aeef41212425f403c109fea1333b79\">\n.flex_column.av-4ir8p9q-12aeef41212425f403c109fea1333b79{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4ir8p9q-12aeef41212425f403c109fea1333b79 av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-4hn1q7y-d08903f1ddb1d217b9d7d2a474266c32  avia-builder-el-17  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue81a' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Reduce Waste<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Use store specific weather insights to reduce spoiled and\/or expired goods with weather responsive stock levels and marketing activities.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4g5cn66-45bf7f7da6b12628a6f05fdb63db7ba2\">\n.flex_column.av-4g5cn66-45bf7f7da6b12628a6f05fdb63db7ba2{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4g5cn66-45bf7f7da6b12628a6f05fdb63db7ba2 av_one_third  avia-builder-el-18  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-4e76x8u-937cee87dc428b4cb0c26362f0e8ad07  avia-builder-el-19  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue85c' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Maximise Availability<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Reduce unnecessary store closures due to severe weather conditions with working conditions &#038; weather warnings.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ctjde6-414ff237dc72a1efd1b7f595b8fee0ad\">\n.flex_column.av-4ctjde6-414ff237dc72a1efd1b7f595b8fee0ad{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4ctjde6-414ff237dc72a1efd1b7f595b8fee0ad av_one_third  avia-builder-el-20  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-4ainm9q-a000cf15af5b12a20793184b30fe315b  avia-builder-el-21  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Be Health & Safety Compliant <\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Reduce the risk of accidents and keep your employees and customers safe. Recall weather data post-incident for reporting.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-faodku-328a5c5b1c68e02e4de4cf4aa14590fb\">\n.flex_column.av-faodku-328a5c5b1c68e02e4de4cf4aa14590fb{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-faodku-328a5c5b1c68e02e4de4cf4aa14590fb av_one_third  avia-builder-el-22  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding column-top-margin'     ><article  class='iconbox iconbox_top av-47i1any-00ded97da7b41bb97818f7ca2e6c3987  avia-builder-el-23  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Demand predictive logistics<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Predict changes in your supply chain and act accordingly before a problem occurs.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-45rn2gu-d6bc5684bbfcd8940684d6d9899c672b\">\n#top .hr.hr-invisible.av-45rn2gu-d6bc5684bbfcd8940684d6d9899c672b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-45rn2gu-d6bc5684bbfcd8940684d6d9899c672b hr-invisible  avia-builder-el-24  el_after_av_one_third  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43t79vy-b5757fd91e71fd8ef010e29dabddf470\">\n.flex_column.av-43t79vy-b5757fd91e71fd8ef010e29dabddf470{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-43t79vy-b5757fd91e71fd8ef010e29dabddf470 av_one_half  avia-builder-el-25  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-1gu4ym-2fca2c79f304a212336522e41c71c36c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>UBIMET Retail Weather Cockpit:\u00a0Increasing sales, reducing waste<\/strong><\/h3>\n<p>UBIMET helps retail companies to predict weather-dependent sales trends and to increase revenue. This is achieved not only though optimising storage requirements, ensuring that high-demand products are in stock at the right time, but also by optimising promotions so that they really work for you. Weather data is generally not taken into account or not weighted enough in sales forecasts. Reacting quickly to weather forecasts in the retail sector is not yet commonplace if it were it could help prevent businesses from discarding goods. Our Retail <a href=\"http:\/\/www.ubimet.com\/en\/services\/weather-cockpit\/\">Weather Cockpit<b>\u00ae<\/b> <\/a>clearly shows the connections between weather and the buying behaviour of consumers, assisting businesses to plan their commercial activities better.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40t3lku-dd3baf45a8c7e4a69f2b0f9b556d666e\">\n.flex_column.av-40t3lku-dd3baf45a8c7e4a69f2b0f9b556d666e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-40t3lku-dd3baf45a8c7e4a69f2b0f9b556d666e av_one_half  avia-builder-el-27  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zfv9ke-24986586d43fc126fa3df7708ea7ca9a\">\n#top .hr.hr-invisible.av-3zfv9ke-24986586d43fc126fa3df7708ea7ca9a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3zfv9ke-24986586d43fc126fa3df7708ea7ca9a hr-invisible  avia-builder-el-28  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xecnse-9486f1db6af3b345eccd6ca17a6ed5c4\">\n.avia-image-container.av-3xecnse-9486f1db6af3b345eccd6ca17a6ed5c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3xecnse-9486f1db6af3b345eccd6ca17a6ed5c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3xecnse-9486f1db6af3b345eccd6ca17a6ed5c4 av-styling- avia-align-center  avia-builder-el-29  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-18142 avia-img-lazy-loading-not-18142 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Optimise-the-perishable-goods-supply-chain-with-UBIMET-weather-data.jpg\" alt='Optimise-the-perishable-goods-supply-chain-with-UBIMET-weather-data' title='Optimise-the-perishable-goods-supply-chain-with-UBIMET-weather-data'  height=\"225\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Optimise-the-perishable-goods-supply-chain-with-UBIMET-weather-data.jpg 400w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Optimise-the-perishable-goods-supply-chain-with-UBIMET-weather-data-350x197.jpg 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vcmrny-b1ed931bee2e6b2e2fb93065c7a1d010\">\n.flex_column.av-3vcmrny-b1ed931bee2e6b2e2fb93065c7a1d010{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3vcmrny-b1ed931bee2e6b2e2fb93065c7a1d010 av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u5rzji-759d9848ada410a64d195afec3276f22\">\n#top .hr.hr-invisible.av-3u5rzji-759d9848ada410a64d195afec3276f22{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3u5rzji-759d9848ada410a64d195afec3276f22 hr-invisible  avia-builder-el-31  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3s0qxam-18b62cfdc086706d433d34f56848c48e\">\n.avia-image-container.av-3s0qxam-18b62cfdc086706d433d34f56848c48e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3s0qxam-18b62cfdc086706d433d34f56848c48e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3s0qxam-18b62cfdc086706d433d34f56848c48e av-styling- avia-align-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-18146 avia-img-lazy-loading-not-18146 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-integrated-stocking-and-replenishment-schedules.jpg\" alt='Weather-integrated-stocking-and-replenishment-schedules' title='Weather-integrated-stocking-and-replenishment-schedules'  height=\"225\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-integrated-stocking-and-replenishment-schedules.jpg 400w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/Weather-integrated-stocking-and-replenishment-schedules-350x197.jpg 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qfsdum-342cebceff074204ababd04428ac275c\">\n.flex_column.av-3qfsdum-342cebceff074204ababd04428ac275c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3qfsdum-342cebceff074204ababd04428ac275c av_one_half  avia-builder-el-33  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-3otku1a-202ad0342d308a5b35055c41b0bab3d7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>The use of weather forecasts in the retail sector can provide exceptional support in the following areas:<\/h4>\n<ul>\n<li>Sales forecasts<\/li>\n<li>Planning sales campaigns<\/li>\n<li>Warehousing<\/li>\n<li>Goods management<\/li>\n<li>Organising weather-related deals at the point-of-sale<\/li>\n<li>Scheduling services<\/li>\n<\/ul>\n<p>By using UBIMET\u2019s tailored <a href=\"http:\/\/www.ubimet.com\/en\/technology\/weather-data\/\">weather data<\/a>, retailers can sell more, throw less away, and at the same time improve customer service and customer satisfaction.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3o91dny-c5d6f9e3b0f218ddfbf45b2965e53acf\">\n#top .hr.hr-invisible.av-3o91dny-c5d6f9e3b0f218ddfbf45b2965e53acf{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3o91dny-c5d6f9e3b0f218ddfbf45b2965e53acf hr-invisible  avia-builder-el-35  el_after_av_one_half  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3m5hopq-ca3437603f4ea9644a8ed41e1ff8ebea\">\n.flex_column.av-3m5hopq-ca3437603f4ea9644a8ed41e1ff8ebea{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3m5hopq-ca3437603f4ea9644a8ed41e1ff8ebea av_three_fifth  avia-builder-el-36  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-3kzfetq-ba07437274610729bdf5cccac7190c2c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The UBIMET Retail Weather Cockpit<b>\u00ae<\/b> for:<\/h3>\n<ul>\n<li>Precise weather forecasts for optimal sales planning, product scheduling and managing advertising campaigns<\/li>\n<li>Contrast-rich and engaging weather maps<\/li>\n<li>Inclusion of all weather-affected products<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ifqnny-751026389bb41676858367856d5641b6\">\n.flex_column.av-3ifqnny-751026389bb41676858367856d5641b6{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3ifqnny-751026389bb41676858367856d5641b6 av_two_fifth  avia-builder-el-38  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gqlnjy-90335cadc1b224ee7986ac8480980bc6\">\n.avia-image-container.av-3gqlnjy-90335cadc1b224ee7986ac8480980bc6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3gqlnjy-90335cadc1b224ee7986ac8480980bc6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3gqlnjy-90335cadc1b224ee7986ac8480980bc6 av-styling- avia-align-center  avia-builder-el-39  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-18149 avia-img-lazy-loading-not-18149 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/The-UBIMET-Retail-Weather-Cockpit.jpg\" alt='' title='The-UBIMET-Retail-Weather-Cockpit'  height=\"307\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/The-UBIMET-Retail-Weather-Cockpit.jpg 400w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2018\/07\/The-UBIMET-Retail-Weather-Cockpit-350x269.jpg 350w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-3f1y0fy-3352cec9e4f3ed0e8666666b67e4f554 hr-default  avia-builder-el-40  el_after_av_two_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dson1a-9a32d514a28599a7eb75fc528f30316e\">\n.flex_column.av-3dson1a-9a32d514a28599a7eb75fc528f30316e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3dson1a-9a32d514a28599a7eb75fc528f30316e av_one_full  avia-builder-el-41  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-3bv3hum-61e294da457eb812f6a7a0f613567954'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weather Triggered Advertising Will Transform Your Sales<\/h3>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a9dir2-ea44a6f52abbce9f27eab12c3b8c053e\">\n#top .hr.hr-invisible.av-3a9dir2-ea44a6f52abbce9f27eab12c3b8c053e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3a9dir2-ea44a6f52abbce9f27eab12c3b8c053e hr-invisible  avia-builder-el-43  el_after_av_one_full  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38kkqge-cd724e060a707a8775654b9268cc9d79\">\n.flex_column.av-38kkqge-cd724e060a707a8775654b9268cc9d79{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-38kkqge-cd724e060a707a8775654b9268cc9d79 av_one_third  avia-builder-el-44  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding '     ><article  class='iconbox iconbox_top av-36gh3wu-825fb6295256ce16f37cdd2981d26e1e  avia-builder-el-45  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue8cf' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Boost Sales<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Increase sales and maximize profit by weather targeting\u00a0adverts<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35rfehq-ac3024db7fa29f7e82b5a3f5034b4468\">\n.flex_column.av-35rfehq-ac3024db7fa29f7e82b5a3f5034b4468{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-35rfehq-ac3024db7fa29f7e82b5a3f5034b4468 av_one_third  avia-builder-el-46  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding '     ><article  class='iconbox iconbox_top av-b6og0u-f20cae36d9eafdb45215b6684f3d9b88  avia-builder-el-47  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue872' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Increase Ad Recall<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Match your adverts with the weather conditions of the viewer<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31kd366-656a8727ccfcbcafe47246bee926b107\">\n.flex_column.av-31kd366-656a8727ccfcbcafe47246bee926b107{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-31kd366-656a8727ccfcbcafe47246bee926b107 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding '     ><article  class='iconbox iconbox_top av-2ztkppq-1c2c96e9f52b8270cc9bb53581c0838f  avia-builder-el-49  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue866' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Weather adapted pricing<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Adjust prices based on the weather (such as sunlight)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-alszjy-e53788a1cb30ffe1a2bf2a7f8cfda8d6\">\n#top .hr.hr-invisible.av-alszjy-e53788a1cb30ffe1a2bf2a7f8cfda8d6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-alszjy-e53788a1cb30ffe1a2bf2a7f8cfda8d6 hr-invisible  avia-builder-el-50  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xaayoe-1fd0601124586f80c2d99654aaa3e07b\">\n.flex_column.av-2xaayoe-1fd0601124586f80c2d99654aaa3e07b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2xaayoe-1fd0601124586f80c2d99654aaa3e07b av_one_full  avia-builder-el-51  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-2v1ql3i-03d21554c5172fdae5eb793efa53342b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Willingness to pay is correlated with the weather<\/h3>\n<p>Weather is a well-known\u00a0factor influencing an individual\u2019s mood and their spending patterns. Every weather condition has its own sales performance correlation with just about every consumer good. What isn&#8217;t as well known is that weather not only changes the willingness to purchase a good,\u00a0but it also influences how much we are willing to spend on goods. Research published in the<strong>\u00a0<\/strong><a href=\"http:\/\/www.kylemurray.com\/papers\/MDFP_JRCS2010.pdf\"><em>Journal of Retailing and Consumer Services<\/em><\/a>\u00a0highlights the impact sunlight has on the mean willingness to pay for a product\/service.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-table av-2tdpvlq-0f0c881ac54a8cec8f1025384d2ed8ee main_color avia-pricing-table-container avia_pricing_default  avia-builder-el-53  el_after_av_textblock  el_before_av_textblock  avia-table-1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>Products<\/div><span class='pricing-extra'><\/span><\/li><li class=''>Green Tea<\/li><li class=''>Orange Juice<\/li><li class=''>Gym Membership<\/li><li class=''>Flight Ticket<\/li><li class=''>Newspaper Subscription<\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>No Sunlight Condition<\/div><span class='pricing-extra'><\/span><\/li><li class=''>$3.35<\/li><li class=''>$2.90<\/li><li class=''>$32.89<\/li><li class=''>$400.00<\/li><li class=''>$11.41<\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table avia-highlight-col'><li class='avia-heading-row'><div class='first-table-item'>Sunlight Condition<\/div><span class='pricing-extra'><\/span><\/li><li class=''>$4.61<\/li><li class=''>$3.51<\/li><li class=''>$41.67<\/li><li class=''>$517.98<\/li><li class=''>$17.79<\/li><\/ul><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1nu6pq6-53a6a65ed6959b014cd069e2a2ff488e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6>Source: Kyle B. Murray et Al., <a href=\"http:\/\/www.kylemurray.com\/papers\/MDFP_JRCS2010.pdf\"><em>The effect of weather on consumer spending<\/em><\/a>,\u00a0Journal of Retailing and Consumer Services<\/h6>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mqd8se-889c64be5a6dfe583e391bd6a32cb630\">\n#top .hr.hr-invisible.av-1mqd8se-889c64be5a6dfe583e391bd6a32cb630{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1mqd8se-889c64be5a6dfe583e391bd6a32cb630 hr-invisible  avia-builder-el-55  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lldz7y-d353d270d7ff500fa8f1d745131aadff\">\n.flex_column.av-1lldz7y-d353d270d7ff500fa8f1d745131aadff{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1lldz7y-d353d270d7ff500fa8f1d745131aadff av_one_full  avia-builder-el-56  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-1iucqge-5278f21054c9142e813e3ca95df120a1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Weather-Driven Demand<\/strong><\/h3>\n<p>Going beyond the obvious correlation\u00a0between the weather and products such as ice cream and umbrellas, weather impacts nearly every industry and every product\/service. Research has proven that a year-on-year rise or fall in temperature by just one degree Fahrenheit does have a significant impact on sales of consumer goods. A greater temperature variation or a combination with a secondary weather condition can increase the figures considerably.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-table av-1hs97ge-a27ac2c0e3acd60f6342d4da5d0dcb54 main_color avia-pricing-table-container avia_pricing_default  avia-builder-el-58  el_after_av_textblock  el_before_av_textblock  avia-table-2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>Weekly increase in sales when temperature is 1\u00b0 F hotter<\/div><span class='pricing-extra'><\/span><\/li><li class=''>Soft Drinks: 2%<\/li><li class=''>Air Conditioners: 24%<\/li><li class=''>Suncare Products: 11%<\/li><li class=''>Infant Apparel: 4%<\/li><li class=''>Hedge Trimmers: 13%<\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>Weekly increase in sales when temperature is 1\u00b0 F colder<\/div><span class='pricing-extra'><\/span><\/li><li class=''>Soup: 2%<\/li><li class=''>Portable Heater: 15%<\/li><li class=''>Mousetraps: 25%<\/li><li class=''>Softline Goods: 2.5%<\/li><li class=''>Lipcare Units: +5,000<\/li><\/ul><\/div><\/div><br \/>\n<section  class='av_textblock_section av-n0ciou-e336303c8859c0df944615c41a6a194a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6>Source:\u00a0\u2018Profit of One Degree\u2019 by wxtrends<\/h6>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-jiabydrj-a92345fcb517e14b1ee85cec13da33b9 hr-default  avia-builder-el-60  el_after_av_one_full  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqdoxy-2198aeb8e0c1b2a4557a436e92a6793c\">\n.flex_column.av-mqdoxy-2198aeb8e0c1b2a4557a436e92a6793c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mqdoxy-2198aeb8e0c1b2a4557a436e92a6793c av_one_third  avia-builder-el-61  el_after_av_hr  el_before_av_two_third  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-jia9roq8-f7873e54dd1f5e8fc157f78d33bd5a5f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Want to integrate hyperlocal weather insights into your own systems?<\/h4>\n<p>With the UBIMET API\u00a0&#8220;UBI:Connect&#8221; it&#8217;s easy\u00a0to create a connection between your systems and UBIMET&#8217;s high-quality hyper-local weather database. Find out more on our <a href=\"https:\/\/www.ubimet.com\/en\/services\/it-hyperlocal-weather-api\/\">dedicated weather API<\/a> page or ask for more information below.<\/p>\n<h4><\/h4>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jiaa1bmr-3785db610dd7debe6c509a613fd6db2c-wrap avia-button-center  avia-builder-el-63  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.ubimet.com\/en\/services\/it-hyperlocal-weather-api\/'  class='avia-button av-jiaa1bmr-3785db610dd7debe6c509a613fd6db2c avia-icon_select-yes-left-icon avia-size-medium avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue835' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >  UBIMET Weather API<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksqv3y-aaefc7fa79ee2f53ded7e418dd66a381\">\n.flex_column.av-ksqv3y-aaefc7fa79ee2f53ded7e418dd66a381{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-ksqv3y-aaefc7fa79ee2f53ded7e418dd66a381 av_two_third  avia-builder-el-64  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jiabyvji-d2c141c6a16d1146b4e1d925d49bc9a2\">\n.avia-image-container.av-jiabyvji-d2c141c6a16d1146b4e1d925d49bc9a2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jiabyvji-d2c141c6a16d1146b4e1d925d49bc9a2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jiabyvji-d2c141c6a16d1146b4e1d925d49bc9a2 av-styling- avia-align-center  avia-builder-el-65  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.ubimet.com\/en\/services\/it-hyperlocal-weather-api\/\" class='avia_image' ><img decoding=\"async\" class='wp-image-11043 avia-img-lazy-loading-not-11043 avia_image ' src=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-350x186.png\" alt='UBIMET Connect Weather Data API' title='UBIMET Connect Weather Data API UBI:Connect'  height=\"186\" width=\"350\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-350x186.png 350w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-1030x548.png 1030w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-710x375.png 710w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-705x375.png 705w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API-450x239.png 450w, https:\/\/www.ubimet.com\/wp-content\/uploads\/2017\/01\/UBIMET-Connect-Weather-Data-API.png 1074w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n<div  class='hr av-iw833i-42e0865dcc0d084d86813065dcdcb36c hr-default  avia-builder-el-66  el_after_av_two_third  el_before_av_three_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hqmbce-759beb390d4ea0b0bd73ff36738a0316\">\n.flex_column.av-hqmbce-759beb390d4ea0b0bd73ff36738a0316{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-hqmbce-759beb390d4ea0b0bd73ff36738a0316 av_three_fourth  avia-builder-el-67  el_after_av_hr  el_before_av_hr  first flex_column_div av-animated-generic pop-up av-zero-column-padding '     ><form action=\"https:\/\/www.ubimet.com\/en\/industries\/retail-sector-weather-forecasting-industry-solutions\/\" method=\"post\"  class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-68  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='https:\/\/www.ubimet.com\/en\/thank-you\/' ><h3 class=''>Contact the Retail & Advertising Weather Experts:<\/h3><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">Company <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Email <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_4_1'><label for=\"avia_4_1\">Phone number with country code<\/label> <input name=\"avia_4_1\" class=\"text_input \" type=\"text\" id=\"avia_4_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth av-last-visible-form-element' id='element_avia_5_1'><label for=\"avia_5_1\" class=\"textare_label hidden textare_label_avia_5_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_5_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_5_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_6_1\" class=\"hidden \" id=\"avia_6_1\" value=\"\" \/><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Get in touch with UBIMET\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ggege-42305813b1cfaa3be26cbfdc1ba98aae\">\n#top .hr.hr-invisible.av-6ggege-42305813b1cfaa3be26cbfdc1ba98aae{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-6ggege-42305813b1cfaa3be26cbfdc1ba98aae hr-invisible  avia-builder-el-69  el_after_av_three_fourth  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cvmxa-feb9b76504d9d5134e7214fc7d657419\">\n.flex_column.av-4cvmxa-feb9b76504d9d5134e7214fc7d657419{\nborder-width:1px;\nborder-color:#dddddd;\nborder-style:solid;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4cvmxa-feb9b76504d9d5134e7214fc7d657419 av_two_fifth  avia-builder-el-70  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rk0su-424a79587355d6c66382027e7fa7affb\">\n#top #wrap_all .iconbox.av-2rk0su-424a79587355d6c66382027e7fa7affb .iconbox_content_title{\ncolor:#5a6dad;\n}\n<\/style>\n<article  class='iconbox iconbox_top av-2rk0su-424a79587355d6c66382027e7fa7affb  avia-builder-el-71  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Additional Links<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"http:\/\/www.ubimet.com\/en\/services\/weather-cockpit\/\">Weather Cockpit<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ubimet.com\/en\/technology\/weather-data\/\">Weather Data<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ubimet.com\/en\/technology\/\">Technology<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Weather plays an influential role in the retail sector, directly influencing consumption for a variety of products. On rainy days umbrellas can be found in shop fronts. Gloves, hats and candles sell well when it\u2019s cold outside and soft drinks, ice cream and fans when it\u2019s hot.<\/p>\n","protected":false},"author":9,"featured_media":18136,"parent":4867,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"15493,11074,6382,6443,11678,14479","_relevanssi_noindex_reason":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail &amp; Advertising Weather - UBIMET<\/title>\n<meta name=\"description\" content=\"Weather plays an influential role in the retail sector, it is the second biggest influencer on consumer behaviour. UBIMET helps you manage the weather!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubimet.com\/en\/industries\/retail-sector-weather-forecasting-industry-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail &amp; Advertising Weather - UBIMET\" \/>\n<meta property=\"og:description\" content=\"Weather plays an influential role in the retail sector, it is the second biggest influencer on consumer behaviour. 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