Weather in Retail: Risk or Opportunity?
Weather plays an influential role in the retail sector, it is the second biggest influencer on consumer behaviour. On rainy days umbrellas can be found in shop fronts. Gloves, hats and candles sell well when it’s cold outside and soft drinks, ice cream and fans when it’s hot. Supply chains are disrupted during severe weather events and shoppers habits change. Retailers not yet using weather insights are missing out on increased sales and efficiency opportunities.